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Viac informácií o knihe Service Brand Equity

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 189 bodov

Anotácia knihy

The purpose of this study is to construct an employer brand equity framework and to demonstrate the relationship between employer brand equity to customer based brand equity in luxury hotels. While the employee is core to service brand equity theories, little is known about what characterizes an effective employee. This study attempts to uncover this unknown. Finding endorse the importance of espousing a vision containing reference to employee brand equity and customer based brand equity.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques

• Celý názov: Service Brand Equity
• Podnázov: The Linkage Between Internal and External Branding
• Autor: Narumon Kimpakorn
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 168
• EAN: 9783639319224
• ISBN: 3639319222
• ID: 06838753
• Nakladateľ: VDM Verlag
• Hmotnosť: 274 g
• Rozmery: 231 × 171 × 11 mm
• Dátum vydania: 23. January 2011

Obľúbené z iného súdka

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