Kód: 02408810
Offers an overview of thinking about the development of brand strategy. This book approaches successful brand strategy from both the producer and consumer perspectives. It makes clear distinctions among the producer's intentions, ... celý popis
Nákupom získate 192 bodov
Offers an overview of thinking about the development of brand strategy. This book approaches successful brand strategy from both the producer and consumer perspectives. It makes clear distinctions among the producer's intentions, external brand realities, and consumer's brand perceptions, and explains how to fit them to build successful brands.
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
78.04 €
Osobný odber Bratislava a 2642 dalších
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