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Viac informácií o knihe Raising the Corporate Umbrella

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• Anotácia kniha
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Anotácia knihy

Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organisations.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Raising the Corporate Umbrella
• Podnázov: Corporate Communications in the Twenty-First Century
• Autor: Philip J. Kitchen, Don E. Schultz
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 410
• EAN: 9781349425327
• ID: 12043472
• Nakladateľ: Palgrave Macmillan
• Hmotnosť: 637 g
• Rozmery: 229 × 152 × 25 mm
• Dátum vydania: 01. January 2001

Obľúbené z iného súdka

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