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Boldly introducing the language and concepts of economics into management theory, Michael Porter's work has focused on how a firm (or a region) can build a competitive advantage and develop a competitive strategy. This four-volume ... celý popis
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Boldly introducing the language and concepts of economics into management theory, Michael Porter's work has focused on how a firm (or a region) can build a competitive advantage and develop a competitive strategy. This four-volume collection brings together the best and most influential critical writing on Porter.
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