Kód: 04043607
Managing Electronic Media
Autor Joan Van Tassel
Identifies the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. This book provides the concepts and vocabulary that managers use to ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 418
Nakladateľ: Taylor & Francis Ltd, 2010
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Anotácia knihy
Identifies the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. This book provides the concepts and vocabulary that managers use to meet the challenges of the market and to position their organizations to succeed in a dynamic business environment.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Industry & industrial studies Media, information & communication industries
81.31 €
- Celý názov: Managing Electronic Media
- Autor: Joan Van Tassel
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 418
- EAN: 9780240810201
- ISBN: 0240810201
- ID: 04043607
- Nakladateľ: Taylor & Francis Ltd
- Hmotnosť: 1022 g
- Rozmery: 234 × 192 × 26 mm
- Dátum vydania: 03. March 2010
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