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Viac informácií o knihe Living the Brand

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

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Anotácia knihy

Your company's workforce is its most valuable asset. It is the employees who translate your organization's strategy into reality, interact with consumers and determine the corporate brand. Living the Brand demonstrates how you can empower and enthuse your employees to create "brand champions". This approach enhances employee commitment, improves service standards and focuses efforts to deliver business goals. This practical, inspirational book shows you that employees flourish in organizations where they identify with the brand, and organizations flourish when the brand has relevance and creates meaning. Using original international case studies, such as IBM, SAS Airlines, UNICEF, Apple and Nike, Living the Brand shows you how to make this happen, through research, training, communication, management and review. It examines the nature of branding and why people have become such important definers of their brand. Living the Brand is a CarbonNeutral[registered] publication. To offset the carbon dioxide emissions generated in the book's production, native trees have been planted with Future Forests.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques

• Celý názov: Living the Brand
• Autor: Nicholas Ind
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 208
• EAN: 9780749450830
• ISBN: 0749450835
• ID: 02122630
• Nakladateľ: Kogan Page Ltd
• Hmotnosť: 478 g
• Rozmery: 241 × 166 × 20 mm
• Dátum vydania: 03. October 2007

Obľúbené z iného súdka

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