Kód: 01738013
This book examines an integrated innovation environment. Coverage describes four market archetypes as well as the market outcome for each archetype. The book analyzes innovation dynamics, including commoditization, the constant in ... celý popis
121.31 €
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Nákupom získate 304 bodov
This book examines an integrated innovation environment. Coverage describes four market archetypes as well as the market outcome for each archetype. The book analyzes innovation dynamics, including commoditization, the constant innovation challenge and the sustainability of innovation along with cases including the iPod, Lego, Barbie, the browser wars and Google.
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Economics
121.31 €
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