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Viac informácií o knihe Innovation Management

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

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Anotácia knihy

In a world of increasingly sophisticated customer needs, innovation is becoming central to corporate growth and prosperity, and is being recognised as a source of vitality and competitive advantage. What do we mean by 'innovation', and what must companies do to leverage it in order to support their short-term objectives and long-term strategies? This book attempts to answer these questions by progressively building up a common understanding of innovation and creativity, positioned strategically against business needs, and exploited through innovation frameworks and best-in-class practices. Throughout the book, a series of examples and case studies are introduced to aid understanding and provide insights across many industries and business scenarios.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques

• Celý názov: Innovation Management
• Autor: Pervaiz Ahmed
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 568
• EAN: 9780273683766
• ISBN: 0273683764
• ID: 04048054
• Nakladateľ: PEARSON Education Limited
• Hmotnosť: 1046 g
• Rozmery: 243 × 188 × 29 mm
• Dátum vydania: 15. July 2010

Obľúbené z iného súdka

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