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Viac informácií o knihe How to Price

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 152 bodov

Anotácia knihy

Over the past four decades, business and academic economists, operations researchers, marketing scientists, and consulting firms have increased their interest and research on pricing and revenue management. This book introduces the reader to a wide variety of research results on pricing techniques in a unified, systematic way and at varying levels of difficulty. The book contains a large number of exercises and solutions and therefore can serve as a main or supplementary course textbook, as well as a reference guidebook for pricing consultants, managers, industrial engineers, and writers of pricing software applications. Despite a moderate technical orientation, the book is accessible to readers with a limited knowledge in these fields as well as to readers who have had more training in economics.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: How to Price
• Autor: Oz Shy
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 448
• EAN: 9780521715645
• ISBN: 0521715644
• ID: 04378698
• Nakladateľ: Cambridge University Press
• Hmotnosť: 788 g
• Rozmery: 251 × 220 × 24 mm
• Dátum vydania: 14. January 2008

Obľúbené z iného súdka

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