Kód: 02966129
Harry Potter
Autor Susan Gunelius
The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand val ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 194
Nakladateľ: Palgrave Macmillan, 2008
- Viac informácií o knihe
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Viac informácií o knihe Harry Potter
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Anotácia knihy
The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Economics International economics
56.81 €
- Celý názov: Harry Potter
- Podnázov: The Story of a Global Business Phenomenon
- Autor: Susan Gunelius
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 194
- EAN: 9781349301089
- ISBN: 1349301086
- ID: 02966129
- Nakladateľ: Palgrave Macmillan
- Hmotnosť: 346 g
- Rozmery: 154 × 247 × 18 mm
- Dátum vydania: 03. June 2008
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