Kód: 06336493
Great American Blow-up
Autor Ivan L. Preston
This edition provides new examples of puffery and deceit in advertising. It examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. It describes and ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 256
Nakladateľ: University of Wisconsin Press, 1996
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Anotácia knihy
This edition provides new examples of puffery and deceit in advertising. It examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. It describes and assesses development in advertising from the mid-1970s to today.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Industry & industrial studies Media, information & communication industries
21.59 €
- Celý názov: Great American Blow-up
- Autor: Ivan L. Preston
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 256
- EAN: 9780299152543
- ISBN: 9780299152543
- ID: 06336493
- Nakladateľ: University of Wisconsin Press
- Hmotnosť: 360 g
- Rozmery: 155 × 228 × 15 mm
- Dátum vydania: 31. October 1996
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