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Viac informácií o knihe Fundamentals of Business-to-Business Marketing

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Anotácia knihy

This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing marketing programs for business markets in their different facets.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques

• Celý názov: Fundamentals of Business-to-Business Marketing
• Podnázov: Mastering Business Markets
• Autor: Ingmar Geiger, Michael Kleinaltenkamp, Wulff Plinke, Ian Wilkinson
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 330
• EAN: 9783319385211
• ISBN: 3319385216
• ID: 15194492
• Nakladateľ: Springer International Publishing AG
• Hmotnosť: 5153 g
• Rozmery: 235 × 155 × 18 mm
• Dátum vydania: 29. October 2016

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