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"Foundations of International Marketing" is a student-orientated text that looks at international marketing from a business perspective. The book explains and analyses the different theories of international marketing and illustra ... celý popis
61.70 €
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"Foundations of International Marketing" is a student-orientated text that looks at international marketing from a business perspective. The book explains and analyses the different theories of international marketing and illustrates their application using examples from a variety of different firms, markets, products and services.
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management International business
61.70 €
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