Kód: 01992822
Estimation of Willingness-to-Pay
Autor Christoph Breidert
With the Price Estimation scene (PE scene) Christoph Breidert introduces a new method to estimate willingness-to-pay. It works as an additional interview scene appended to conjoint analysis and offers the respondents a dynamically ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 135
Nakladateľ: Deutscher Universitats-Verlag, 2006
- Viac informácií o knihe
99.41 €
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Viac informácií o knihe Estimation of Willingness-to-Pay
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Anotácia knihy
With the Price Estimation scene (PE scene) Christoph Breidert introduces a new method to estimate willingness-to-pay. It works as an additional interview scene appended to conjoint analysis and offers the respondents a dynamically generated sequence of product choices with assigned prices. The customers indicate whether they would actually purchase the presented product profiles.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
99.41 €
- Celý názov: Estimation of Willingness-to-Pay
- Autor: Christoph Breidert
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 135
- EAN: 9783835003996
- ISBN: 3835003992
- ID: 01992822
- Nakladateľ: Deutscher Universitats-Verlag
- Hmotnosť: 214 g
- Rozmery: 154 × 220 × 11 mm
- Dátum vydania: 26. July 2006
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