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Viac informácií o knihe Electronic Marketing and the Consumer

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

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Anotácia knihy

Electronic Marketing and the Consumer provides comprehensive and current information on a wide range of marketing techniques including: direct response radio and television; computers and the Internet; facsimile machines; telephone-based technologies; videography; interactive kiosks; pagers; optical scanners; electronic ticket machines; and 'smart cards'. Real-world cases and practical insights are provided from the experiences of major consumer marketers such as Mary Kay Cosmetics and Dell Computer. Robert A Peterson gives expert advice on the future of electronic marketing and its likely impact on consumer behaviour and society.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Electronic Marketing and the Consumer
• Autor: Robert A. Peterson
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 208
• EAN: 9780761910695
• ISBN: 0761910697
• ID: 04683744
• Nakladateľ: SAGE Publications Inc
• Hmotnosť: 450 g
• Rozmery: 228 × 152 mm
• Dátum vydania: 26. June 1997

Obľúbené z iného súdka

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