Kód: 01296547
Creativity and Advertising
Autor Andrew McStay
Creativity and Advertising develops novel ways to theorise advertising and creativity. Arguing that combinatory accounts of advertising based on representation, textualism and reductionism are of limited value, Andrew McStay sugge ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 186
Nakladateľ: Taylor & Francis Ltd, 2013
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Anotácia knihy
Creativity and Advertising develops novel ways to theorise advertising and creativity. Arguing that combinatory accounts of advertising based on representation, textualism and reductionism are of limited value, Andrew McStay suggests that adver
Parametre knihy
Zaradenie knihy Knihy po anglicky Society & social sciences Society & culture: general Media studies
51.68 €
- Celý názov: Creativity and Advertising
- Autor: Andrew McStay
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 186
- EAN: 9780415519557
- ISBN: 0415519551
- ID: 01296547
- Nakladateľ: Taylor & Francis Ltd
- Hmotnosť: 300 g
- Rozmery: 231 × 157 × 11 mm
- Dátum vydania: 03. April 2013
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