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The distinctive point of the book is its innovative interdisciplinary approach to business communication, with interconnections between linguistics, sociology, and critical organisational studies as applied to corporate world. It offers a first-hand insight into primary business discourse with a deeper understanding and analysis of business processes and mechanisms underlying and reflected in enterprise software-mediated communication. It answers the question what 'doing business' in digital age is about and illustrates 'business discourse' from practitioners' point of view. § Grounded in the analysis of empirical data, pertaining both to internal and external business communication (with a corpus of Sales emails and transcripts of quarterly results call), the author reflects on the reality of accelerated and pressurised communication in global IT corporations. Following a communication-centred approach, this monograph puts the topic of enterprise software-mediated business discourse into a multi-layered perspective of how global corporations operate, what their primary goals are, and what kind of (political) power they execute. Moreover, it demonstrates how profit-driven corporations can be viewed and interpreted as strategically acting systems within a specific sociological framework.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Business communication & presentation

• Celý názov: Communicating in Digital Age Corporations
• Autor: Anna Danielewicz-Betz
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 407
• EAN: 9781137558121
• ISBN: 1137558121
• ID: 02986078
• Nakladateľ: Palgrave Macmillan
• Hmotnosť: 704 g
• Rozmery: 158 × 217 × 30 mm
• Dátum vydania: 05. December 2016

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