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Viac informácií o knihe Cashback as a Trend in Online-Marketing?

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Anotácia knihy

The present paper considers the concept of cashback§as a trend in online marketing.§This topic was chosen for the analysis and research§due to its relevance and the current§tendency for the development of online markets and§the methods of promotion in these§markets. The importance of Internet nowadays is§growing essentially; proportionally§grows the need in new market ways to attract§customers attention and promote§particular products/services.§Cashback as a phenomenon in the online marketing is§an important issue and it should§be thoroughly researched and analyzed for the purpose§of maximizing the potential§achievements of the reward system.§This paper considers the concept of cashback on an§international level, analyzes sales§increase possibilities for businesses and cashback§companies, concepts and problems of§affiliate-marketing, the psychological impact on§customers, development of cashback in§e-commerce and future prospect of the cashback§development.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Cashback as a Trend in Online-Marketing?
• Podnázov: Possibilities and risks of cashback within a web 2.0 environment and its future perspectives
• Autor: Sascha Kiener
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 100
• EAN: 9783639152906
• ISBN: 3639152905
• ID: 06823807
• Nakladateľ: VDM Verlag
• Hmotnosť: 172 g
• Rozmery: 226 × 156 × 7 mm
• Dátum vydania: 07. July 2009

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