Kód: 04336028
Brand Extensions- Keys to success in international marketing
Autor Carolin Wobben
Over the last decades, an increasing number of international companies have strived to capitalize on the value of their most real and marketable assets: their brands. Urged to withstand the pressure of intensifying global competit ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 104
Nakladateľ: VDM Verlag Dr. Mueller E.K., 2007
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Anotácia knihy
Over the last decades, an increasing number of international companies have strived to capitalize on the value of their most real and marketable assets: their brands. Urged to withstand the pressure of intensifying global competition, various managers have
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management International business
54.78 €
- Celý názov: Brand Extensions- Keys to success in international marketing
- Autor: Carolin Wobben
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 104
- EAN: 9783836406291
- ISBN: 3836406292
- ID: 04336028
- Nakladateľ: VDM Verlag Dr. Mueller E.K.
- Hmotnosť: 198 g
- Rozmery: 173 × 245 × 10 mm
- Dátum vydania: 29. January 2007
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