Kód: 01597136
Studienarbeit aus dem Jahr 2004 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, einseitig bedruckt, Note: 1,3, Universität Witten/Herdecke, Veranstaltung: Best Practices Dienstleistungen, 14 Quellen ... celý popis
15.63 €
Bežne: 17.34 €
Ušetríte 1.72 €
Nákupom získate 39 bodov
Studienarbeit aus dem Jahr 2004 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, einseitig bedruckt, Note: 1,3, Universität Witten/Herdecke, Veranstaltung: Best Practices Dienstleistungen, 14 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Both the theory as well as the management practice have changed their perspectives of marketing. Saturated and transparent markets lead to inefficiencies of classical mass-marketing, which targets on every possible customer in order to increase market share and realize economies of scale: information overload makes customers immune against ads. To worsen it, a lot these targeted customers are just interested in the best bargain while only few companies are in the position to serve its products or services for these low prices. This situation makes clear: what really counts, is each customers contribution of value. As this contribution increases with every year, making long-term relationships more valuable than short ones, customer retention was able to reach its current popularity.
Zaradenie knihy Knihy po nemecky Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Werbung, Marketing
15.63 €
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