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Viac informácií o knihe Basic Neuromarketing with Case Studies on Developing Hit Products

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 58 bodov

Anotácia knihy

This book uses a neuromarketing perspective to examine STP and 4P strategies. In neuromarketing parlance, "market" means providing products and services by way of brain activation and triggering consumer satisfaction. Consumer purchasing decisions are largely controlled by the brain, and often the subconscious has a greater influence over purchase choices than the conscious mind. In order to manage marketing strategies more efficiently, marketers seek to better understand how brain activation relates to purchasing behavior. Accordingly, companies in a variety of industries are working on promoting product sales by exploring clues through investigating brain functions. This book focuses on basic neuromarketing theory, and includes case studies of breakthroughs in hit product development.

Parametre knihy

• Celý názov: Basic Neuromarketing with Case Studies on Developing Hit Products
• Autor: Saeran Doh
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 88
• EAN: 9783330068056
• ID: 16220321
• Nakladateľ: LAP Lambert Academic Publishing
• Hmotnosť: 150 g
• Rozmery: 220 × 150 × 5 mm
• Rok vydania: 2017

Obľúbené z iného súdka

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