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Viac informácií o knihe Advances in Advertising Research (Vol. IV)

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Anotácia knihy

Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme The changing roles of advertising . The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Advances in Advertising Research (Vol. IV)
• Podnázov: The Changing Roles of Advertising
• Autor: Sara Rosengren, Micael Dahlen, Shintaro Okazaki
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 407
• EAN: 9783658023645
• ISBN: 3658023643
• ID: 01688652
• Nakladateľ: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Hmotnosť: 648 g
• Rozmery: 154 × 216 × 29 mm
• Dátum vydania: 31. May 2013

Obľúbené z iného súdka

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