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Viac informácií o knihe Advanced Methods of Marketing Research

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• Anotácia kniha
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Anotácia knihy

Advanced Marketing Research is a companion volume to Richard Bagozzia s Principles of Marketing Research . It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs. Each chapter begins with a historical development of the topical area before moving on to advanced issues and coverage of latest developments. To aid students learning, questions and exercises are included throughout.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Advanced Methods of Marketing Research
• Autor: Richard P. Bagozzi
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 428
• EAN: 9781557865496
• ISBN: 1557865493
• ID: 05081200
• Nakladateľ: John Wiley and Sons Ltd
• Hmotnosť: 790 g
• Rozmery: 235 × 191 × 21 mm
• Dátum vydania: 03. June 1994

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