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Book synopsis

Customer satisfaction is central to customer loyalty,§repeat patronage and positive word-of-mouth§recommendations in the foodservice, lodging and§tourism sectors of the hospitality industry. Its §increasing importance has attracted a proliferation §of debate, reviews, discussions and research. These §have made a substantial contribution to the §understanding of customer satisfaction construct and §theories. In spite of this, customer satisfaction §still remains an elusive, indistinct and ambiguous §paradigm - there is still no consensus on how best §to conceptualise and measure it. Focusing on young §adults and casual dining restaurants, this book §provides a comprehensive and academic framework, §theories, nature and importance of customer §satisfaction and dissatisfaction in the hospitality §industry. This book is therefore an invaluable §resource for students, customers and practitioners §who may wish to broad their understanding of customer§satisfaction/dissatisfaction and grasp emerging§issues and contemporary debates in the hospitality§industry.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: Young Adults' Dining in Hatfield
• Subtitle: Young Adults' Satisfaction Regarding Their Dining Experience in Casual Dining Restaurants in Hatfield Pretoria
• Author: William Kasapila
• Language: English
• Binding: Paperback
• Number of pages: 80
• EAN: 9783639123937
• ISBN: 363912393X
• ID: 06821186
• Publisher: VDM Verlag
• Weight: 127 g
• Dimensions: 229 × 152 × 5 mm
• Date of publishing: 18. March 2009

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