WOW-servis v turizme i gostepriimstve / Najlacnejšie knihy
WOW-servis v turizme i gostepriimstve

Code: 10954428

WOW-servis v turizme i gostepriimstve

by Irina Holodcova, Tat'yana Adashova, Nataliya Kosareva

Akkumuliruya dostizheniya razlichnyh nauk, marketing sformuliroval novye podhody k ispol'zovaniju tehnologij vozdejstviya na potrebitelej s cel'ju formirovaniya potrebitel'skih motivov na osnove jemocional'nyh perezhivanij, a ne n ... more

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Book synopsis

Akkumuliruya dostizheniya razlichnyh nauk, marketing sformuliroval novye podhody k ispol'zovaniju tehnologij vozdejstviya na potrebitelej s cel'ju formirovaniya potrebitel'skih motivov na osnove jemocional'nyh perezhivanij, a ne na osnove racional'nogo podhoda k vyboru i pokupke tovara ili uslugi, kak jeto bylo predstavleno v klassicheskih i neoklassicheskih shemah jekonomicheskoj teorii. V dannoj rabote obobshhen otechestvennyj i zarubezhnyj opyt izucheniya potrebitel'skogo sprosa v kontexte formirovaniya prakticheskih instrumentov realizacii marketinga vpechatlenij v sfere turizma i gostepriimstva.

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