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Book synopsis

What does it take to win the White House? This book helps students understand both the issues and how and why people vote for one candidate. After discussing the dynamics of the primary campaigns, the authors examine three broad sets of issues that play a key role in voting: foreign policy, domestic policies, and the culture wars. This sets the foundations for an examination of regional similarities and differences in voting patterns, as the varying salience and valence of issues-whether general or specific-is explored across and within regions. Special attention is paid to battleground states. Drawing on concepts from political science, this book advances students' understanding both of the field and the phenomenon.

Book details

Book category Books in English Society & social sciences Politics & government Political structure & processes

• Full title: Winning the White House, 2004
• Subtitle: Region by Region, Vote by Vote
• Author: Kevin J McMahon
• Language: English
• Binding: Paperback
• Number of pages: 223
• EAN: 9781403968814
• ISBN: 1403968810
• ID: 01340537
• Publisher: Palgrave USA
• Weight: 348 g
• Dimensions: 233 × 158 × 17 mm
• Date of publishing: 11. August 2005

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