Code: 04013048
WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace
by Sean Moffitt
Advice and how-tos for using customer-driven media and interaction to build, expand, or revive brands.
- Language:
English - Binding: Hardback
- Number of pages: 336
Publisher: McGraw-Hill Education - Europe, 2011
- More about this
35.06 €
RRP: 43.86 €
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Book synopsis
Advice and how-tos for using customer-driven media and interaction to build, expand, or revive brands.
Book details
Book category Books in English Economics, finance, business & management Business & management
35.06 €
- Full title: WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace
- Author: Sean Moffitt
- Language: English
- Binding: Hardback
- Number of pages: 336
- EAN: 9780071749275
- ISBN: 0071749276
- ID: 04013048
- Publisher: McGraw-Hill Education - Europe
- Weight: 628 g
- Dimensions: 235 × 157 × 27 mm
- Date of publishing: 16. January 2011
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