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Book synopsis

This research is the first study applied a mix method of qualitative and quantitative to investigate the niche market - 'how and why Chinese students have made their choices of enrolling into a British postgraduate Business and Management (B&M)programme'. In my sample, all Chinese participants were selected rigorously, they were studying a postgraduate B&M programme in seven Northwest universities of the UK in the academic year 2011/2012. The empirical findings indicate the paths in their choice processes and the factors/variables attracted the students from China to study the programme in the UK rather than in other countries.

Book details

• Full title: Why and how Chinese postgraduates choose to study a British programme?
• Author: Yihan Zhao
• Language: English
• Binding: Paperback
• Number of pages: 320
• EAN: 9783659877568
• ID: 12628424
• Publisher: LAP Lambert Academic Publishing
• Weight: 493 g
• Dimensions: 220 × 150 × 20 mm
• Published: 2016

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