When Ads Work / Najlacnejšie knihy
When Ads Work

Code: 06399915

When Ads Work

by John Philip Jones

The "accepted wisdom" in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. This book argues the opposite - that well-planned and well-executed advertising c ... more

87.65 €


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Book synopsis

The "accepted wisdom" in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. This book argues the opposite - that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

87.65 €

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