Code: 01544611
Wer hat Angst vor Niketown
by Friedrich von Borries
"Wer hat Angst vor Niketown? zeigt auf, wie urbaner Raum durch Nike in eine neue Markenstadt verwandelt wird. In seinen Analysen weis Friedrich von Borries dies überraschend konkret vor Augen zu fuhren. Er verfährt nicht nur analy ... more
- Language:
German - Binding: Paperback
- Number of pages: 125
Publisher: Suhrkamp, 2012
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Book synopsis
"Wer hat Angst vor Niketown? zeigt auf, wie urbaner Raum durch Nike in eine neue Markenstadt verwandelt wird. In seinen Analysen weis Friedrich von Borries dies überraschend konkret vor Augen zu fuhren. Er verfährt nicht nur analytisch, sondern unternimmt auch spekulative Exkursionen in die Zukunft gerade dadurch gewinnen seine detaillierten Analysen der gegenwärtigen Marketingstrategien an Kraft." (Bart Lootsma, Architekturtheoretiker)
Book details
Book category Books in German Sozialwissenschaften, Recht, Wirtschaft Medien, Kommunikation
15.96 €
- Full title: Wer hat Angst vor Niketown
- Subtitle: Nike-Urbanismus, Branding und die Markenstadt von morgen
- Author: Friedrich von Borries
- Language: German
- Binding: Paperback
- Number of pages: 125
- EAN: 9783518126523
- ISBN: 3518126520
- ID: 01544611
- Publisher: Suhrkamp
- Weight: 118 g
- Dimensions: 177 × 107 × 11 mm
- Date of publishing: 10. December 2012
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