Code: 10041368
Video Game Marketing
by Peter Zackariasson, Mikolaj Dymek
This textbook is a much-needed guide to the essential principles of marketing from the ground up, applied to the video games industry through real life cases by experts in the industry. It is all aspiring video game developers wil ... more
- Language:
English - Binding: Hardback
- Number of pages: 156
Publisher: Taylor & Francis Ltd, 2016
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Book synopsis
This textbook is a much-needed guide to the essential principles of marketing from the ground up, applied to the video games industry through real life cases by experts in the industry. It is all aspiring video game developers will need to unleash the potential of their games.
Book details
Book category Books in English Economics, finance, business & management Business & management Management & management techniques
226.75 €
- Full title: Video Game Marketing
- Author: Peter Zackariasson, Mikolaj Dymek
- Language: English
- Binding: Hardback
- Number of pages: 156
- EAN: 9781138812260
- ISBN: 9781138812260
- ID: 10041368
- Publisher: Taylor & Francis Ltd
- Weight: 374 g
- Dimensions: 165 × 243 × 15 mm
- Date of publishing: 04. October 2016
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