Code: 10060906
Values, Lifestyles, and Psychographics
by Lynn R. Kahle
This book showcases papers presented at the annual Advertising and Consumer Psychology Conference. The contributors -- active scholars with both practitioner and academic backgrounds -- share an interest in the general area of psy ... more
- Language:
English - Binding: Paperback
- Number of pages: 430
Publisher: Taylor & Francis Ltd, 2016
- More about this
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Book synopsis
This book showcases papers presented at the annual Advertising and Consumer Psychology Conference. The contributors -- active scholars with both practitioner and academic backgrounds -- share an interest in the general area of psychographics, values, and l
Book details
Book category Books in English Society & social sciences Psychology Psychological theory & schools of thought
70.24 €
- Full title: Values, Lifestyles, and Psychographics
- Author: Lynn R. Kahle
- Language: English
- Binding: Paperback
- Number of pages: 430
- EAN: 9781138986671
- ISBN: 9781138986671
- ID: 10060906
- Publisher: Taylor & Francis Ltd
- Weight: 618 g
- Dimensions: 153 × 228 × 29 mm
- Date of publishing: 20. January 2016
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