Code: 15521094
Upside: Profiting from the Profound Demographic Shifts Ahead
by Kenneth W. Gronbach, M. J. Moye
This lively and surprising book synthesizes reams of data to show how succeeding generations (Boomers, Gen-Xers, Millenials, and more) impact markets and economies. Whether you're an investor, marketer, executive, or entrepreneur, ... more
- Language:
English - Binding: Hardback
- Number of pages: 288
Publisher: HarperCollins, 2017
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Book synopsis
This lively and surprising book synthesizes reams of data to show how succeeding generations (Boomers, Gen-Xers, Millenials, and more) impact markets and economies. Whether you're an investor, marketer, executive, or entrepreneur, it will help you target promising trends, spot the potential for profits, and unlock hidden business opportunities.
Book details
Book category Books in English Economics, finance, business & management Business & management
29.35 €
- Full title: Upside: Profiting from the Profound Demographic Shifts Ahead
- Author: Kenneth W. Gronbach, M. J. Moye
- Language: English
- Binding: Hardback
- Number of pages: 288
- EAN: 9780814434697
- ISBN: 081443469X
- ID: 15521094
- Publisher: HarperCollins
- Weight: 498 g
- Dimensions: 90 × 62 × 8 mm
- Date of publishing: 13. April 2017
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