Code: 10995495
Unthinking
by Harry Beckwith
From bestselling author and marketing guru Harry Beckwith, a guide to deciphering what it takes to motivate customers to choose you over all the rest of the competition? What do Howard Hughes and 50 Cent have in common, and what d ... more
- Language:
English - Binding: Paperback
- Number of pages: 336
Publisher: BUSINESS PLUS, 2013
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Book synopsis
From bestselling author and marketing guru Harry Beckwith, a guide to deciphering what it takes to motivate customers to choose you over all the rest of the competition? What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product?
Book details
28.20 €
- Full title: Unthinking
- Subtitle: The Surprising Forces Behind What We Buy
- Author: Harry Beckwith
- Language: English
- Binding: Paperback
- Number of pages: 336
- EAN: 9780446564137
- ID: 10995495
- Publisher: BUSINESS PLUS
- Weight: 498 g
- Dimensions: 192 × 127 × 25 mm
- Date of publishing: 29. January 2013
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