Code: 06261633
This edited volume aims to help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing research method to gain customer insight into decision-making. ... more
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This edited volume aims to help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing research method to gain customer insight into decision-making.
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
112.74 €
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