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Book synopsis

In an average month, over 360 billion hours of TV are watched globally and shows are reviewed in national media, dissected in blogs and tweets and debated passionately by viewers and fans. But how do these TV shows find an audience, and how are the great TV brands built? The TV Brand Builders reveals the secrets of successful marketing and promotion in the world of television. With many illustrations and examples drawn from major broadcasters such as the BBC, UKTV and NBCUniversal, the marketing, advertising and design techniques that work best in TV are brought to life, from launching blockbuster dramas to promoting major sporting events and from building online trailers to creating entirely new TV channels. The TV Brand Builders provides inspiration for all marketers to learn from the ways in which TV brands have harnessed the opportunities arising from the developments in online video, smart mobile devices and social media. The discussion is supported throughout with examples of creative and innovative marketing from the world's leading media companies, and enlivened with interviews with leading practitioners. In addition, the authors have curated a video-rich stream of online resources in support of the discussion. If you are a creative marketing professional in the media and related industries, The TV Brand Builders will be your insider guide to getting the world's attention on your brand.

Book details

Book category Books in English Economics, finance, business & management Industry & industrial studies Media, information & communication industries

• Full title: TV Brand Builders
• Subtitle: How to Win Television Audiences and Influence Viewers
• Author: Andy Bryant, Charlie Mawer
• Language: English
• Binding: Paperback
• Number of pages: 328
• EAN: 9780749476687
• ISBN: 0749476680
• ID: 09529956
• Publisher: Kogan Page Ltd
• Weight: 550 g
• Dimensions: 158 × 234 × 19 mm
• Date of publishing: 03. April 2016

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