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Book synopsis

This contributed volume introduces the innovative landscapes and business models used in tourism entrepreneurship initiatives of Portugal and Spain. It provides benchmarks for entrepreneurial initiatives covering tourism services, place-branded tourism, social networks, spiritual tourism, cross-border tourism initiatives, and tourism in low-density regions. It also provides guidelines for future strategic actions to foster rural and sustainable development in alternative tourism destinations, following the Iberian experience.

Book details

Book category Books in English Economics, finance, business & management Industry & industrial studies Service industries

• Full title: Tourism Entrepreneurship in Portugal and Spain
• Subtitle: Competitive Landscapes and Innovative Business Models
• Author: João Leitão, Vanessa Ratten, Vitor Braga
• Language: English
• Binding: Paperback
• Number of pages: 282
• EAN: 9783030892340
• ID: 42794121
• Publisher: Springer, Berlin
• Dimensions: 235 × 155 mm
• Date of publishing: 16. February 2023

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