Through Children's Minds: The Marketing and Creation of Children's Products / Najlacnejšie knihy
Through Children's Minds: The Marketing and Creation of Children's Products

Code: 11612577

Through Children's Minds: The Marketing and Creation of Children's Products

by Stanley Goldstein

In recent decades, few markets have increased so dramatically as that of children and few are as important. Successful products can foster a lifetime of brand loyalty while a failed product or marketing campaign can cause a lifeti ... more

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In recent decades, few markets have increased so dramatically as that of children and few are as important. Successful products can foster a lifetime of brand loyalty while a failed product or marketing campaign can cause a lifetime of rejection. Yet some

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