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More about 'This Business Has Legs' - How I Used Infomercial Marketing To Create the $1000,000,000 Thighmaster Exerciser Craze..an Ent Advent Story

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Book synopsis

"Only in America could a would-be monk convince a faded television star to pitch a rehabilitation device designed for Scandinavian skiers and create a nationwide sensation. The marketing strategy alone is worth the price of admission." --Paul B. Brown Special Correspondent for the Business News Network (BNN) and coauthor of Customers for Life "This is the first time the person behind a fad lays out the whole marketing strategy he used. Even I learned a lot." --Bob Rice Pet Rock Promoter "Within a matter of months, Peter Bieler created a $100,000,000 industry out of nothing. This fascinating book chronicles step-by-step how he did it." --Steve Dworman Publisher, Infomercial Marketing Report "As a jack, in an emergency, if you have a very small car ...As a rack to dry homemade pasta ...Prop it on its side and presto! Twin picture frames ...Have it bronzed and claim it's a very early Henry Moore ..." --Diane White columnist for The Boston Globe on alternate uses for the ThighMaster See Inside for Exciting Contest Details!

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: 'This Business Has Legs' - How I Used Infomercial Marketing To Create the $1000,000,000 Thighmaster Exerciser Craze..an Ent Advent Story
• Author: Peter Bieler, Suzanne Costas
• Language: English
• Binding: Paperback
• Number of pages: 224
• EAN: 9780471147497
• ISBN: 0471147494
• ID: 04887865
• Publisher: John Wiley & Sons Inc
• Weight: 336 g
• Dimensions: 233 × 156 × 14 mm
• Date of publishing: 12. June 1996

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