You might also like

More about Winning Message

• Book details
• Synopsis
• Trending among others

You get 244 loyalty points

Book synopsis

This study breaks new ground in investigating candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? The project takes an innovative approach to answering this question by bringing together critical and empirical methods as well as game theory in a sophisticated yet readable text. The answer comes in four parts. First, Simon develops the idea of dialogue as a standard for evaluating political campaigns. Second, he shows that candidates' self-interest in winning leads them to avoid dialogue, that is substantive campaign discourse. Third, he demonstrates the beneficial effects produced by the little dialogue that actually occurs. Fourth, he pinpoints the forces responsible for these rare occurrences. The major lesson of this work is that campaign reform under its present guise will not bring about the more substantive campaigns that the public desires.

Book details

Book category Books in English Society & social sciences Politics & government Political control & freedoms

• Full title: Winning Message
• Subtitle: Candidate Behavior, Campaign Discourse, and Democracy
• Author: Adam F. (University of Washington) Simon
• Language: English
• Binding: Hardback
• Number of pages: 198
• EAN: 9780521807333
• ISBN: 0521807336
• ID: 02044249
• Publisher: Cambridge University Press
• Weight: 400 g
• Dimensions: 236 × 157 × 17 mm
• Date of publishing: 09. May 2002

Trending among others

---

---

---