The Wine Wars / Najlacnejšie knihy
The Wine Wars

Code: 02966085

The Wine Wars

by O. Torr?s

This work describes California-based wine producer Robert Mondavi's failure to set up business in a small, world-renowned wine-producing village in southern France. The 'Mondavi affair' illustrates the importance of culture, histo ... more

61.28 €


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Book synopsis

This work describes California-based wine producer Robert Mondavi's failure to set up business in a small, world-renowned wine-producing village in southern France. The 'Mondavi affair' illustrates the importance of culture, history, geography and economic and political systems in conditioning our spirit of enterprise and the way we do business.

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Book category Books in English Economics, finance, business & management Business & management

61.28 €

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