Code: 11371985
Total Package
by Thomas Hine
Today's manufacturers have to create instant desire for their product, and this book shows how they play with people's minds in an attempt to sell you another bar of soap or a box of cereal.
- Language:
English - Binding: Hardback
- Number of pages: 304
Publisher: Little, Brown Book Group, 1997
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Book synopsis
Today's manufacturers have to create instant desire for their product, and this book shows how they play with people's minds in an attempt to sell you another bar of soap or a box of cereal.
Book details
24.96 €
- Full title: Total Package
- Author: Thomas Hine
- Language: English
- Binding: Hardback
- Number of pages: 304
- EAN: 9780316365468
- ISBN: 0316365467
- ID: 11371985
- Publisher: Little, Brown Book Group
- Weight: 422 g
- Dimensions: 214 × 143 × 21 mm
- Date of publishing: 19. August 1997
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