Code: 01737940

Spread of Yield Management Practices

Name: Spread of Yield Management Practices
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 01737940
Price: 115.86 EUR
Availability: InStock

by Fabiola Sfodera

Language: English
Binding: Paperback
Number of pages: 154
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, 2005
More about this

115.86 €

Low in stock at our supplier
Shipping in 10 - 14 days

Potřebujete více kusů?Máte-li zájem o více kusů, prověřte, prosím, nejprve dostupnost titulu na naši zákaznické podpoře.

Add to wishlist

COTS-Based Software Systems
58.78 €
Buy
Student Audiocassette Program Part 2 (Package) to Accompany D?buts: An Introduction to French
44.13 €
Buy

Give this book as a present today

Order book and choose Gift Order.
We will send you book gift voucher at once. You can give it out to anyone.
Book will be send to donee, nothing more to care about.

Book gift voucher sample Read more

More about Spread of Yield Management Practices

Book details
Synopsis
Trending among others

You get 290 loyalty points

Book synopsis

Yield Management, an effective technique for the optimisation of revenue, used to be the exclusive prerogative of large companies such as airlines. Today, it is also accessible to entrepreneurs in the hospitality, distribution and restaurant sectors. This book offers insights into the creation and implementation of a yield management system for such businesses and solutions to the organisational and managerial problems that its application entails. It is written by tourism researchers, entrepreneurs and tourism consultants as well as experts from software houses who have designed operational tools for a successful yield management. TOC: Part I: Strategic aspects for a YMS implementation: F. Sfodera: Yield management in advanced systems of hotel management.- B. Parry, D. McCaskey: How to yield value: the Janus perspective.- B. Brotherton, R. Turner: Human issues and the introduction of a yield management system. A case study of a 4-stars Chain Hotel.- U. McMahon-Beattie et al.: Yield management and trust: the effect of variable pricing on consumer trust in a restaurant brand.- P. Desinano et al.: Controlling the yield management process in the hospitality business.- Part II: Yield management: new applications: J. Hoseason: Revenue management in visitor attractions: a case study of the EcoTech Centre, Swaffham, Norfolk.- Ch.R. Rassing: Revenue management in the restaurant sector.- E. Schiaffella: Revenue management and food service businesses: the case of Italy.- P. Desinano: Recent events, challenges and options in revenue management.- Part III: Information instruments for a YMS: Microsoft Fidelio: Opus 2 overview.- E-yieldTM technical brief.