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Book synopsis

A distinctive and direct guide to legitimacy in business, focusing on the new benchmark of a 'Social License to Operate'. Featuring case studies of what is and isn't working, this book explains how business owners and CSR professionals can integrate legitimacy into the heart of their company strategy, beyond CSR and good PR.

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

• Full title: Social License
• Subtitle: How to Keep Your Organization Legitimate
• Author: J. Morrison
• Language: English
• Binding: Paperback
• Number of pages: 187
• EAN: 9781349475353
• ISBN: 1349475351
• ID: 12044719
• Publisher: Palgrave Macmillan
• Weight: 2631 g
• Dimensions: 216 × 140 × 11 mm
• Date of publishing: 14. January 2014

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