Code: 12334680
The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
by John Battelle
Drawing on more than 350 interviews with industry executives, the author explores how the search technology of Google and its rivals works, the power of targeted advertising as a business model, and its cultural impact. ... more
- Language:
English - Binding: Paperback
- Number of pages: 329
Publisher: Portfolio, 2006
- More about this
14.32 €
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Book synopsis
Drawing on more than 350 interviews with industry executives, the author explores how the search technology of Google and its rivals works, the power of targeted advertising as a business model, and its cultural impact.
Book details
14.32 €
- Full title: The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
- Author: John Battelle
- Language: English
- Binding: Paperback
- Number of pages: 329
- EAN: 9781591841418
- ISBN: 1591841410
- ID: 12334680
- Publisher: Portfolio
- Weight: 316 g
- Dimensions: 214 × 138 × 24 mm
- Date of publishing: October 2006
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