Code: 09069248
Quintessence of Strategic Management
by Philip Kotler
The Quintessence of Strategic Management provides a basic understanding of strategic management. Readers will find the most important strategy tools, how they interact, and a synthesis of the respective original literature on the ... more
- Language:
English - Binding: Paperback
- Number of pages: 140
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, 2014
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32.42 €
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Book synopsis
The Quintessence of Strategic Management provides a basic understanding of strategic management. Readers will find the most important strategy tools, how they interact, and a synthesis of the respective original literature on the subject.
Book details
Book category Books in English Economics, finance, business & management Business & management Entrepreneurship
32.42 €
- Full title: Quintessence of Strategic Management
- Subtitle: What You Really Need to Know to Survive in Business
- Author: Philip Kotler
- Language: English
- Binding: Paperback
- Number of pages: 140
- EAN: 9783642422386
- ISBN: 9783642422386
- ID: 09069248
- Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Weight: 164 g
- Dimensions: 203 × 127 × 8 mm
- Date of publishing: 09. October 2014
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