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Book synopsis

In this rapidly growing globalization world and advanced digital Information Technology era, there s silver lining between open communication and influence of companies to reach out their customer and create long-lasting Customer Relationship Management. Moreover,Twitter here seen in new perspective point of view not only as the right breakthrough online platform to implementing Customer Relationship Management through virtual dialogue communication with the consumers but also as the valuable business tool to listen to the customer s need and wishes in order to provide the worthy company s product & services that satisfy the fulfillment of customers. In addition, Twitter eminently able to be the appropriate solution for most of company s problem on small business industry on reaching out to the customer in meaningful way without breaking out the social norms in the society.

Book details

• Full title: The Power Of Twitter To Perform Innovative CRM
• Subtitle: A Case Study Of PT. Beer Garden Indonesia and PT. Hansae Yes24 Indonesia
• Author: Clarissa Tanurahardja, Alva Erwin
• Language: English
• Binding: Paperback
• Number of pages: 164
• EAN: 9783659245251
• ID: 07116294
• Publisher: LAP Lambert Academic Publishing
• Weight: 261 g
• Dimensions: 220 × 150 × 10 mm
• Published: 2012

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