Oxford Handbook of Corporate Reputation / Najlacnejšie knihy
Oxford Handbook of Corporate Reputation

Code: 02419681

Oxford Handbook of Corporate Reputation

by Michael L. Barnett, Timothy G. Pollock

The Handbook offers a diverse set of scholarly perspectives on the nature of corporate reputation: what it is, where it comes from, and how it may be managed to create and protect corporate as well as societal value. Written and o ... more

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Book synopsis

The Handbook offers a diverse set of scholarly perspectives on the nature of corporate reputation: what it is, where it comes from, and how it may be managed to create and protect corporate as well as societal value. Written and organized in an accessible way, it assesses the current state of the field and provides guidance for future research.

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Book category Books in English Society & social sciences Sociology & anthropology Sociology

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