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Book synopsis

The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies to develop and implement effective luxury marketing strategies that are specific to the market in question.

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

• Full title: Luxury Market in Brazil
• Subtitle: Market Opportunities and Potential
• Author: Claudio Diniz
• Language: English
• Binding: Paperback
• Number of pages: 181
• EAN: 9781349492459
• ID: 12045122
• Publisher: Palgrave Macmillan
• Weight: 256 g
• Dimensions: 216 × 140 × 11 mm
• Date of publishing: 01. January 2014

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