Code: 12164709
The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy
by Gary Schwartz
We live in a world where our mobile devices have become extensions of ourselves. We depend on them for instant connections to entertainment, social media, news, and deals. The phone has become our ticket, loyalty card, and catchal ... more
- Language:
English - Binding: Paperback
- Number of pages: 229
Publisher: ATRIA, 2014
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Book synopsis
We live in a world where our mobile devices have become extensions of ourselves. We depend on them for instant connections to entertainment, social media, news, and deals. The phone has become our ticket, loyalty card, and catchall wallet.Networks are fast
Book details
16.56 €
- Full title: The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy
- Author: Gary Schwartz
- Language: English
- Binding: Paperback
- Number of pages: 229
- EAN: 9781451671872
- ISBN: 1451671873
- ID: 12164709
- Publisher: ATRIA
- Weight: 272 g
- Dimensions: 226 × 152 × 20 mm
- Date of publishing: 07. June 2014
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